Case studies
Brands people aspire to own.
Selected work from India, Saudi Arabia, Singapore, the UK, the USA and Europe.
Branding case studies.
Yellow Fishes is a branding agency in Mumbai. Each case study names the sector, the country and the services we delivered, from brand strategy and naming to identity and packaging.
Niora
HealthcareNaming and brand identity for a dermatology clinic in Pune.
Pirens
Healthcare & educationBrand architecture and identity for an Ayurvedic college and hospital in Maharashtra.
Antara Jewellery
JewelleryStrategic brand alignment, logo and identity guidelines for a gold and diamond jeweller in Mumbai.
Tata Simply Better
Food & beveragePackaging design and brand storytelling for a cold pressed oil range in India.
Tata Sampann
Food & beverageFMCG packaging design for a chutney range in India.
Gunjan Jewels
Jewellery & lifestyleBrand strategy, identity and website for a luxury jewellery brand in India.
Mahindra & Mahindra
AutomobilesBrand visual expression and a digital design system for an automobile group in India.
Pertue
Hotels & restaurantsBrand identity, packaging and ongoing brand building for a patisserie in India.
Pravara Bioenergy
EnergyBrand strategy, identity, packaging and website for a bioenergy company in India.
Sohvii
Jewellery & lifestyleLogo and brand identity for a jewellery and lifestyle brand in India.
Mokaya
Food & beverageBrand strategy, identity and packaging for a chocolate cafe in Saudi Arabia.
Iryasa
Skin careBrand strategy, naming, identity and packaging for a skin care brand in Singapore and South East Asia.
Auric
Food & beverageBrand strategy, naming, identity and packaging for an Ayurvedic beverage brand in India.
Rostaa
Food & beverageBrand strategy, identity and packaging for a packaged food brand in India.
Poetry
Hotels & restaurantsBrand identity, packaging and website for a restaurant brand in India.
More branding work.
Naming, identity and packaging for brands in technology, food, health, retail and real estate.
- XindusLogo and visual identity designLogistics
- VMAXVisual identity designTechnology
- Bista SolutionsBrand rejuvenationUSA
- Bagad Billa Production StudioVisual identity designEntertainment
- Day HealthyLogo, identity and packaging designFMCG
- NaturmaBrand identity and packaging designSkincare
- QueStrategy, identity and packaging designSkincare, UK
- DabrohStrategy, identity and packaging designFMCG
- Queen's ExpressBrand rejuvenationQSR, Saudi Arabia
- VservBrand rejuvenationTechnology
- DecimalBrand naming, identity and packaging designBeverages, Europe
- Queen of IndiaBrand rejuvenationRestaurant, Saudi Arabia
- Claro ClinicBrand naming and visual identity designDermatology
- FurtheriseBrand naming and identity designEducation
- 8 FoodBrand identity, packaging and menu designQSR
- Watches of SwitzerlandBrand identity rejuvenationRetail
- IQ HomesBrand identity designReal estate
- Godrej ConstructionCorporate brochure and logo designReal estate
- Food TrekBrand identity designQSR
- That ThingBrand identity designGifting
- Jetair ToursCommunication designTourism
- FlistaaNaming, logo and packaging designD2C beverages
The next case study could be yours.
Every project on this page began the same way. Not with a brief. Not with a budget. With a conversation about what a brand could become.

