Pouring love over chocolate

Mokaya is a decade-old premium Chocolate Brand, based in Saudi Arabia with dozens of wholly-owned retail outlets. The stores have been selling the finest premium chocolates, crafted by artisans in Switzerland and Belgium. By sourcing the ingredients from the finest places, Mokaya creates a unique blend of authenticity and taste that rivals other chocolatiers in the Middle East.

To help the brand express better, Mokaya approached Yellow Fishes. While the logo is strong and striking, the brand lacked character and recognisable enough identity. That became our starting point for us - to sharpen the visual and verbal identity of Mokaya. A problem that was simple and succinct.  While we were sharpening the positioning of the brand, Mokaya also wanted to diversify out of the retail setup and establish a chain of Chocolate Cafés across the Middle East.

Yellow Fishes worked closely with the team to develop strong identity for the brand to express at every touch point. Right from the Menu Design that was visually enticing to the Delivery Van - every touch point now spells Mokaya and its recognisable pedigree. 

The brand identity thus crafted has a premium & modern feel. Without much embellishments, we embraced the white space. Simplistic and elegant design language makes the brand a classic.

Visit Strongly Positive for the full case study on how we managed the Social Media communication as part of the brand’s Digital Marketing Strategy.

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