Packaging Design

Shelves are battlefields. Attention is measured in seconds. Your packaging doesn't wait to be noticed — it commands. From structure to surface, every element earns its place. Not to be different for difference's sake, but to be the truest expression of what your brand stands for. We design packaging that stops hands mid-reach.

Why Packaging Design Matters

You interact with over a dozen packages every day. Most blur together. A few make you pause — and reach.

That pause isn't accidental. It's the result of every decision working in concert: form, colour, typography, material, finish. Each element a deliberate choice. Each choice anchored to brand truth.

Packaging is your brand's handshake with the world. It should feel like yours and no one else's.

Our Packaging Design Services

Every package we design begins with understanding — your brand, your audience, your shelf environment. We don't decorate surfaces; we solve problems.

Whether you're launching a new product, entering a new market, or rejuvenating an existing range, the process is the same: strategy first, then design. We've created packaging for FMCG, food and beverage, health and wellness, and premium lifestyle brands — across Indian and global markets.

Our packaging design services include primary packaging, secondary packaging, gift packs and limited editions, packaging system design for product ranges, and packaging rejuvenation for existing brands.

Ready to command the shelf?

Whether you're creating a new product brand or refreshing packaging for an existing one, every great package starts with a conversation.

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Frequently Asked Questions

  • Packaging design costs depend on scope — single SKU vs. full range, complexity of structure, and market requirements. Every engagement at Yellow Fishes begins with a scoping conversation. We'll understand your needs and provide a transparent proposal. No surprises.

  • A single packaging design typically takes 4-6 weeks. Full range development with multiple SKUs runs 8-12 weeks. Projects requiring structural development or production coordination may extend further. We balance craft with commercial timelines.

  • A Yellow Fishes packaging design project includes brand and category analysis, concept development, design refinement, final artwork in print-ready formats, and production guidance. For range design, we create systematic structures that scale across SKUs whilst maintaining brand coherence.

  • We design; we don't manufacture. But we guide you through production — recommending print partners, reviewing proofs, and ensuring what leaves the press matches what left our studio. Think of us as your quality guardians through to shelf.

  • We've designed packaging for FMCG, food and beverage, health and wellness, personal care, and premium lifestyle brands. Our clients include Tata, Godrej, and ambitious startups across Indian and international markets. The category matters less than the ambition.

  • Consider redesign when your packaging no longer reflects your brand's evolution, when competitors have modernised, when entering new markets, or when sales suggest shelf presence is weakening. Sometimes a refresh protects equity whilst upgrading perception. We help you decide.