Services / Packaging design
Packaging design that wins the shelf
For Indian FMCG, food and D2C brands. Built to stop the eye on a modern-trade shelf, a kirana shelf and a quick-commerce thumbnail.
Packaging is your brand's most physical moment. It is the point where a shopper decides to pick you up or pass you by. And that decision happens in seconds.
A shopper scans a shelf the way you scan a crowd. Fast, and mostly without thinking. Most packs are invisible in that moment. The job of packaging is to stop the eye, then earn the hand.
In India, a pack has to work on a bright modern-trade shelf and on an unlit kirana shelf at the back of a shop. It has to read at arm's length and as a thumbnail on a quick-commerce app. And it has to carry the statutory copy, the FSSAI marks and the weights, without the design falling apart.
Packaging designed for Instagram looks beautiful in a flat-lay and then disappears at six feet, where buying happens. We design for the shelf first.
- Three shelvesModern trade, kirana and quick commerce.
- Statutory copyHandled inside the design.
- Founder-ledMumbai, since 2013.
What you get
- Structure and formatDirection on the form of the pack.
- The primary pack designThe hero of the range.
- A range systemSo ten products still look like one family.
- Shelf-readinessTested at real distances.
- Production-ready artworkWhat you approve is what gets printed.
Packaging design services
Our work
We have designed packaging for FMCG, food and beverage, health and wellness, and premium lifestyle brands, including Tata Sampann.
Related services
Questions we hear
What makes packaging design effective?
It is noticed in seconds, understood at a glance and consistent across the range. It works at arm's length and as a thumbnail on a quick-commerce app.
Why does packaging fail at retail even when it looks good online?
Online views are flat, close and well lit. Real shelves are crowded, angled and far away. A pack has to hold up at six feet, including on an unlit kirana shelf.
What does packaging design include?
Direction on structure and format, the primary pack design, a system that holds across the range, shelf-readiness testing, and artwork prepared for production.
When should a brand consider packaging redesign?
When the range has grown without a system, when competitors have outgrown you on shelf, when the pack is unreadable as a quick-commerce thumbnail, or when a repositioning needs to show on the pack.
Ready to command the shelf?
Write to us with a line or two about your brand. We will tell you honestly where to start.
Message us about your brand