The Branding Agency for the uncompromising.
Every brand wants attention. Few earn aspiration. We build the few.
Through brand strategy that others rush past. Logo design that carries meaning. Packaging design that commands shelves.
Trusted by Tata, Godrej, Mahindra, & Marico. Built in Mumbai. Recognised far beyond.
Packaging Design
TATA SIMPLY BETTER
Human Interface Design
Mahindra & Mahindra
We don't chase accolades. We don't chase trends. We chase one thing: perfect. Then better.
Every strategy, every logo design, every packaging design is built like it's the only thing that matters. Because to us, it is.
We infuse a piece of our soul into every brand we handcraft. That's not a tagline. That's the way we work.
When you’re ready to build something lasting, so are we. Reach out.
The Branding Agency obsessed with Quality.
Brands we've built. Words they've shared.
“YF team brought the creativity, deep knowledge & consumer outlook in designing our Tata Sampann packaging. It was a pleasure and we will collaborate on multiple projects with them.”
Aishwarya Gupta // Tata Consumer (Mumbai)
“I can confidently say AURIC is the best Brand Name with great recall value. The Packaging Design stands out on the shelves and in the minds of consumer. The design capabilities & sensibilities are outstanding.”
Deepak Agarwal // Founder & CEO, Auric (New Delhi)
"A great, smiling team at the top of their job. Yellow Fishes is the perfect balance of Strategic thinking and Creative execution. The designs they present are so good that it often makes the decision making difficult."
Zeeshan K. //V.P. Operations, Rostaa (Mumbai)
“We particularly loved their ‘Brand Anchor Model’ which is a very structured process of Brand Strategy to arrive at various facets of the brand. They are passionate about what they do, and we loved working with them.”
Dr. Sarada Raghavan // Founder & Executive Director, Iryasa (Singapore)
“We are very impressed with the design output, and whole design process was nothing less than exceptional. We would work with them again and again, in a heartbeat. Working with YF is a breeze.”
Mohammed Liyaqhat // GM, Queen of India (Saudi Arabia)
“We got a compelling delivery, following a convincing design process, insightful references & creative recommendations. All interactions were timely and dedicated. They are a great team to work with.”
Aseef Kadir // Principal Designer, Mahindra & Mahindra (Mumbai)
Our Proprietary Tools
The Craft behind the Craft
Every brand needs a fixed point. An immovable truth. The Brand Anchor Model is our proprietary brand strategy framework — a deep and unflinching discovery of what your brand truly stands for. No templates. No shortcuts. Just clarity that holds even when markets shift.
When one brand becomes many, complexity follows. The Brand Meridian Model brings elegant order to brand architecture. It aligns your portfolio, clarifies relationships, and ensures every brand in your portfolio knows its orbit.
A name is not found, it is caught. Our collaborative or in-house brand naming workshop module takes you into deep waters where meaning, memorability, and market meet. We have named brands that now define categories. Yours could be next.
Our Services
Brand Strategy
We define what your brand stands for. We uncover positioning, values and what makes you different. Clear thinking, clear direction.
Visual Identity System
The complete system: colours, typography, imagery, guidelines. Everything working cohesively, everywhere your brand appears.
Logo Design
Your logo is your brand's face. We design logos that are meaningful, memorable, and built to last. Simple, distinctive, yours.
Brand Naming
Finding the right name through our Let's Go Fishing module. Evocative brand names that fit, that stick, that work.
Packaging Design
Packaging design that earns attention on crowded shelves. With insights and research, we create designs that stand out and sell.
Brand Architecture
When you have multiple brands, we bring clarity. The Brand Meridian Model defines how they relate to the master brand.
What we believe
Aspiration is older than language.
Before we had words, we had reach. The infant's hand toward light. The climber's eye on the summit. The auto rickshaw driver in Mumbai traffic looks at a Mercedes behind him. He does not envy it; he aspires for it.
This is human truth: Aspiration does not ask for your postcode. Your pedigree, your permission. It only knows one direction: up.
We build brands on this insight. Brands that sit above their audience. Not to exclude but to magnetise them. Brand strategy that excavates what you truly stand for. Logo design that holds the universe in a single mark. Packaging design that does not wait on shelves, it commands them. Visual identity systems that make companies feel inevitable.
This is what a branding agency does when it's obsessed with quality, not just technically skilled. Obsessed!
Made in Mumbai. For the world.
Great brands are not born, they are built.
By people who care too much, who obsess over details that others overlook. That's us, Mumbai-based. Global clientele. Unreasonably devoted to every brand we build.
Let's build something your customers aspire for.
FAQs
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Yellow Fishes offers brand strategy, logo design, packaging design, visual identity, brand naming, and brand architecture. We use proprietary tools, The Brand Anchor Model for strategy, Let’s Go Fishing for brand naming, and The Brand Meridian Model for brand architecture. Based in Mumbai, we serve clients across India and globally.
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We are a boutique agency where senior strategists work directly on every project. No junior handoffs! We've partnered with Tata, Godrej, Mahindra, and Marico, as well as many ambitious startups. Our focus is singular: building brands people aspire to, not just choose.
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Logo design typically starts at INR 1.50 lakhs. Comprehensive brand identity (strategy, visual identity, guidelines) - INR 5 lakhs to INR 20 lakhs depending on the scope. It depends on the individual client requirements. Our services are bespoke. Every engagement begins with a scoping conversation.
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Logo design takes 2-3 weeks. Comprehensive brand identity projects run 8-12 weeks. Brand Architecture for multi-brand portfolios may extend up to 20 weeks. Every project includes multiple stages. We don't rush craft!
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Yes. We work with ambitious start-ups who refuse the ordinary alongside established corporates. The common thread is not company size; it's standards. If you believe your brand should be as uncompromising as your vision, we are the right fit. Budget-conscious scoping available.
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Brand strategy defines what your brand stands for. It's everything, including: Positioning, Audience, Brand values, Personality, Differentiation.
It's the foundation before any design begins. Without strategy, you get pretty graphics (sans purpose). With it, every visual & verbal decision has purpose. Strategy turns companies into brands.
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Brand architecture defines how your brands relate to each other as a branded house, house of brands, or hybrid companies need it when launching sub-brands, acquiring businesses, or when their portfolio confuses customers. Our Brand Meridian model brings clarity to complexity.
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Consider rebranding when your identity no longer reflects who you are or it misrepresents it. Businesses evolve, markets expand, mergers and acquisitions happen, or competitors modernise. However, brand equity is valuable. Sometimes a brand refresh protects recognition while upgrading perception. We help you decide which path fits.