Brand Name: Watches of Switzerland
Sector: Fashion & Retail
Brand Reach: India
Brand Storytelling (Tone of Voice)
Brand Identity Rejuvenation
Website UI Design Guide
Watches of Switzerland is a very successful Retail Brand in India. Its 15-year old Brand Identity had aged and with the retail competition becoming more intense, the WOS brand needed to reposition itself.
The new Visual Identity of this mighty Retail Brand takes forward classic, understated look and feel of European sensibilities. From the beginning, we knew the new Brand Identity should be simple, confident and polished. It needed to reflect its swiss-ness while being global in its rendition. The new Identity is beautifully crafted and renders the much-needed finesse to the brand.
The manifestation of this Brand Identity is all about the use of space and well-balanced proportions. If something need not be there, it isn’t. And this makes the brand attractive & clutter breaking with its sheer minimalism. The Colour Palette is defined as Black, White, Metallic silver and tones of Grey. By showing only the essential, the brand can communicate its messages clearly.