Brand Name: Watches of Switzerland

Sector: Fashion & Retail

Brand Reach: India



Brand Positioning
Brand Storytelling (Tone of Voice)
Brand Identity Rejuvenation
Communication Design
Packaging Design
Merchandise Design
Website UI Design Guide

Watches of Switzerland is a very successful Retail Brand in India. Its 15-year old Brand Identity had aged and with the retail competition becoming more intense, the WOS brand needed to reposition itself.


The new Visual Identity of this mighty Retail Brand takes forward classic, understated look and feel of European sensibilities. From the beginning, we knew the new Brand Identity should be simple, confident and polished. It needed to reflect its swiss-ness while being global in its rendition. The new Identity is beautifully crafted and renders the much-needed finesse to the brand.


The manifestation of this Brand Identity is all about the use of space and well-balanced proportions. If something need not be there, it isn’t. And this makes the brand attractive & clutter breaking with its sheer minimalism. The Colour Palette is defined as Black, White, Metallic silver and tones of Grey. By showing only the essential, the brand can communicate its messages clearly.