Services / Brand identity design
Brand identity design that makes you recognisable
Logo, colour, typography, imagery, stationery and brochures. Built as one system your team will actually use.
Brand identity design is the full visual system your brand runs on. The logo is one part of it. The rest is colour, typography, imagery, graphic devices, and the rules that hold them together everywhere your brand appears.
A logo alone does not make a brand recognisable. The system does. You know a Swiggy orange and a Zomato red before you read a word. You know Cred by its dark, restrained elegance. The logo is the signature. The identity is the handwriting.
First-time founders are often surprised here. They arrive wanting a logo and discover they need a language.
- 4 to 6 weeksA typical identity project.
- A logo alone2 to 3 weeks. See Logo Design.
- Founder-ledMumbai, since 2013.
What you get
- Logo and variantsThe mark, and every version you will need.
- A colour systemColours that mean something and carry across media.
- A typographic hierarchyType with a personality of its own.
- Imagery directionAn approach to photography and illustration.
- Graphic devicesElements that make a layout yours even without the logo.
- StationeryLetterhead, envelope and business cards.
- BrochuresBrochure and company profile layouts.
- Brand guidelinesA tool your team uses, not a cage.
The idea
A logo opens the door. The identity is the room your brand lives in. We design the whole room.
Related services
Questions we hear
What is brand identity design?
Brand identity design is the full visual system a brand runs on: logo, colour, typography, imagery, graphic devices and the rules that hold them together wherever the brand appears.
Is brand identity the same as a logo?
No. The logo is one part of the identity. The identity also includes colour, type, imagery, graphic devices and guidelines, which together make a brand recognisable even without the logo.
What is included in a brand identity system?
The logo and its variants, a colour system, a typographic hierarchy, imagery direction, graphic devices, stationery, brochures and brand guidelines.
How long does brand identity design take?
Most identity projects take 4 to 6 weeks. A logo on its own can take 2 to 3 weeks.
Do you design stationery and brochures?
Yes. Letterheads, envelopes, business cards, brochures and company profiles are designed as part of the identity system, so they look like one brand from the first day.
Design the whole room.
Write to us with a line or two about your brand. We will tell you honestly where to start.
Message us about your brand