Yellow Fishes is a premier Branding Agency that builds purposeful brands.


We are immensely passionate about defining and building brands. It fuels & drives us. We use the power of Brand Strategy and Brand Design to build meaningful brands. We believe Meaningful Branding has the power to inspire Human Behaviour. We build your brand in a way that's true to its Personality. 

We believe that Aspiration is the "single-common denominator" across all cultures and societies. This informs every brand we build and every connection we make. It is not just our way of seeing the world, this is our Strategic Vision that guides how we build strong brands. And our Esoteric Name is the reflection of this profound vision.

Recent Work


Building India's Largest Superfoods Brand - that is also awarded as India's Most Promising Food Brand.


We're working very closely with Rostaa to define their Brand Story, enhance their Brand Identity and packaging systems for the entire brand, including its sub-brand.

Reimagining One of the Fastest Growing American Brands - Rated by the INC 5000


We partnered with Bista Solutions - a fast growing American Software Solutions Brand to sharpen their Brand Strategy and rejuvenate their Verbal & Visual Brand Identity.

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