Brand Name: IQ Homes

Sector: Real Estate

Brand Reach: India

 

Services:

Brand Strategy
Brand Proposition
Brand Identity Design
Brand Storytelling (Tone of Voice)
Brand Guidelines
Ongoing Brand Building Support


IQ Homes, a new and unconventional Residential Property brand that is unlike any other Real Estate brand in the country. Low-Cost Housing Solutions are the need of the hour. Their first project – IQ Homes Karjat is a promising & compelling beginning.

We interacted with low-cost housing residents & the prospective customers to investigate what do they seek. What we discovered was a simple expectation of ‘a home that feels like home’. To further understand their expectations, we embarked on a 5-month journey involving Insights, Strategy and Identity Design.

Today’s home buyers are informed, having most of the information they need before setting foot into a sales office. To cater to these smart consumers, Yellow Fishes identified the Brand Core and aligned the Positioning of IQ Homes to focus on ‘community’ – a sense of belonging.

The Brand Identity is based on 3 main thoughts centred around ‘home will feel like home’:
1. Only when it feels great and is vaastu compliant.
2. Only when it is thoughtfully designed & architected.
3. Only when it thinks of community at large.

Yellow Fishes Branding Consultancy Mumbai & Singapore Asia Pacific - Branding a Real Estate Company - IQ Homes - Symbol Thought

From these Insights, we built the brand designed to inspire and strengthen the residential communities.

Yellow Fishes Branding Consultancy Mumbai & Singapore Asia Pacific - Branding a Real Estate Company - IQ Homes - Logo Exploration and Development
Yellow Fishes Branding Consultancy Mumbai & Singapore Asia Pacific - Branding a Real Estate Company - IQ Homes - Logo Construction
Yellow Fishes Branding Consultancy Mumbai & Singapore Asia Pacific - Branding a Real Estate Company - IQ Homes - Primary Logo

The chosen colours - Mikado Yellow, Blue Turquoise and Honeysuckle represent the harmonious combination of the brand’s Promise, and Human Aspiration.

Yellow Fishes Branding Consultancy Mumbai & Singapore Asia Pacific - Branding a Real Estate Company - IQ Homes - Brand Idenity - Meaning of colours Thought

These elements are brought to life through the minimalist and elegant Identity that’s highly adaptable

Yellow Fishes Branding Consultancy Mumbai & Singapore Asia Pacific - Branding a Real Estate Company - IQ Homes - Brand Identity Design
Yellow Fishes Branding Consultancy Mumbai & Singapore Asia Pacific - Branding a Real Estate Company - IQ Homes - Wallframes

In addition to the Visual Identity, Yellow Fishes developed several collaterals and managing the Verbal Identity of the brand. The result is a world-class brand Identity that is so unlike real-estate.