Branding Strategy and Brand Design are two sides of the same coin.

Whether you’re looking at creating your new Brand, or rejuvenating an existing one, your Brand’s story is fundamental to both. 

 

BRAND STRATEGY


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Brand Proposition

Using our proprietary tool - The Brand Anchor Model, we define the Brand Core

 

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‎Brand Positioning

Makes your Brand stand out from the competition

 

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‎Brand Architecture

Defining relationship between Masterbrand and Sub-Brands

 

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Brand Naming

Using our proprietary Naming tool - Let’s Go Fishing, we give the name your Brand deserves

 

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Brand Tonality & Messaging

Defining the Tone of Voice style and Key Messaging


Brand Design


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Brand Identity Design

Defining Visual Identity of your Brand to make it own-able across touchpoints

 

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Visual Brand Language

Creating Visual Identifiers for your Brand

 

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‎Packaging Design

Creating Packaging Design that reflects Brand Values

 

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Communication Design

Manifesting Identity, Visual Expression, Tonality and Messaging that balances change and consistency

 

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Logo Design & Brand Management

Building and Guiding your Brand