Services
Brand strategy and design services.
Eight services from a Mumbai agency, for start-ups, founders and large brands. Start with one, or take them as a single project.
Strategy first. Design second.
Most agencies start with visuals. We start with truth. What does your brand stand for? Who does it serve? Why should they care? Only when strategy is immovable do we design. Logo, packaging, identity, each decision anchored to something real. This is how brands become inevitable.
Yellow Fishes is a brand strategy and design agency in Mumbai. Since 2013 we have worked with start-ups, founders and large brands in India, the Middle East, Singapore, Hong Kong, the UK and North America.
Brand strategy
Decide who you are before you draw it.
Brand Strategy
The foundation behind every decision a brand makes, with positioning built in.
4 to 5 weeks 02
Brand Positioning
We study your competitors to find the gap in the market that only you can fill.
Up to 3 weeks 03
Brand Architecture
How your brands, sub-brands and products fit together, so customers never wonder who is who.
Scoped to the briefBrand language
Say it clearly, in a name and in a voice.
Brand Naming
Names that are available, easy to say in every market you sell in, and worth owning.
Scoped to the brief 05
Brand Voice and Messaging
How your brand sounds on a website, a pack and a sales call, written down so everyone uses it.
Scoped to the briefBrand design
Make the strategy visible.
Brand Identity Design
Logo, colour, type, imagery and a guidelines system your team can apply without us.
4 to 6 weeks 07
Logo Design
One mark that holds up from a favicon to a hoarding. For brands that need only the logo.
2 to 3 weeks 08
Packaging Design
Packs that win the three seconds on a shelf, from a kirana rack to a modern trade aisle.
Scoped to the briefEvery design project starts from strategy. No strategy yet? Begin with Brand Strategy and we carry it straight into the design.
Where to start.
Most clients begin with the situation they are in, not the service name.
I am starting a brand
Strategy, a name and an identity, in that order.
Brand Strategy →My brand looks dated
Keep the equity. Replace what no longer works.
Brand Identity Design →I am launching a pack
A design built for the shelf it will sit on.
Packaging Design →I run several brands
One system, so your brands support each other.
Brand Architecture →Questions we get asked.
How long does a brand identity project take?
A typical identity project takes 4 to 6 weeks, with unlimited revisions within the agreed scope.
Can I buy only a logo?
Yes. Logo Design is a separate service for brands that need the mark and nothing else.
Do you work with companies outside India?
Yes. We work with clients in the Middle East, Singapore, Hong Kong, the UK and North America.
What is the difference between brand strategy and brand positioning?
Positioning finds your gap in the market and takes up to 3 weeks. Strategy includes positioning and defines the whole brand, in 4 to 5 weeks.
How do we begin?
Send us an email about your brand and what you want to change. We reply by email.
