Our Philosophy

 

Customers are complex and not-so-easy to understand. We believe that customers are not governed by the Laws of Physics or Economics. Your Marketing spend is not directly proportionate to the market share. It is only a function of. And that's why Brands were created - so every brand could express its beliefs & personality; and customers could flock to the brands they associate with and make the right choice.

Our Story is Aspiration. A simple, powerful Human Desire. It guides us to be more, to do more and accomplish more. It is also the single-common denominator across all cultures and societies. We all want to keep moving up in life.

At YF, we listen to People more than Data; respect the Values more than Trends. We believe that only when Brands are 'Aspirational,' will they be remembered and admired. And every single Brand we build, every Communication we create, every Pixel, every Word - makes your customers aspire for your Brand, only then do we sign our work.

We put a lot of work into making this look easy.


We're an Independent Branding & Design Consultancy

Being Independent gives us freedom. It allows us to be agile without losing focus. It's difficult to replicate our Passion. While others try to promise everything, we promise one thing. The most Personal, Cherished and Human of all Emotions - Aspiration.


Values We live by

 

Yellow Fishes Branding Agency Mumbai and Singapore Brand Strategy and Brand Design - About us - Our Brand Values - Passion

Passion

We believe Passion is the strongest force. It is reflected in everything we do & every Brand we build.

Yellow Fishes Branding Agency Mumbai and Singapore Brand Strategy and Brand Design - About us - Our Brand Values - Focus

Focus

We value depth more than width. We choose to work with few good Brands so we can be highly involved.

Yellow Fishes Branding Agency Mumbai and Singapore Brand Strategy and Brand Design - About us - Our Brand Values - Detail

Detail

We are immensely detailed. We care about every Word, every Pixel & every Connection we make.

 
Yellow Fishes Branding Agency Mumbai and Singapore Brand Strategy and Brand Design - About us - Our Brand Values - Simple

Simple

Simple is clean. Simple is effortless. Simple is beautiful. We keep everything simple.

Yellow Fishes Branding Agency Mumbai and Singapore Brand Strategy and Brand Design - About us - Our Brand Values - Inspire

Inspire

We believe in inspiring every person we meet - to Aspire, to Dream and to be more than who they are.

Yellow Fishes Branding Agency Mumbai and Singapore Brand Strategy and Brand Design - About us - Our Brand Values - Environment Responsibility

Eco-conscious

We’re committed to using Eco-friendly papers & avoiding any wastage. This helps us reduce our footprint.


oUR Team

ASHISH KAPOOR

Founder & Chief Brand Strategist

  ASHISH KAPOOR  // Founder & Chief Brand Strategist

Ashish leads the Agency, shaping your Brands as the Chief Brand Strategist. He has a Master’s Degree in Business Management from the University of Mumbai. He lives in Mumbai with his family; loves Driving, Photography, and is a Technology enthusiast. More than any of this, he eats, sleeps and breathes Branding. Okay, maybe not sleep.

 

RAKESH VASWANI

Chief Design Officer

yellow-fishes-branding-agency-mumbai- Chief-design-officer-Rakesh-Vaswani

Rakesh is a seasoned Graphic Designer, a Design-Lecturer and a true gentleman. His keen eyes, and a very robust Strategic Design Approach has helped numerous Brands prosper. He lives in Mumbai with his family; is a Typography fanatic, a keen Photographer and creates amazing Caricatures. Rakesh leads the Creative Team & has bold vision for the Brands he builds.