We build beautiful, meaningful brands.
Our Philosophy
Aspiration is older than language. Before we had words, we had reach. The auto-rickshaw driver in Mumbai aspiring to a Mercedes floating in his mirror. He doesn't envy it. He's already inside it — in his mind.
This is human truth. Aspiration doesn't ask for your postcode, your pedigree, your permission. It knows only one direction: up.
We build brands for this. Brands that sit above their audience — not to exclude, but to magnetise. Brands people don't just choose. Brands people reach for.
At Yellow Fishes, we listen to people more than data; respect the values more than trends. We believe that only when brands are 'Aspirational’ — will they be remembered and admired. And every single brand we build, every communication we create, every pixel, every word - makes your customers aspire for your brand, only then do we sign our work. And this philosophy is inscribed in our esoteric name.
We're an independent Branding & Design Consultancy.
Being Independent gives us freedom. It allows us to be agile without losing focus. It's difficult to replicate our passion. While others try to promise everything, we promise one thing. The most personal, cherished and human of all emotions — Aspiration. We build brands that your customers aspire for. Brands that the world can’t ignore.
We put a lot of work into making this look easy.
Our Values
Passion
We believe passion is the strongest force. It is reflected in everything we do & every brand we build.
Focus
We value depth more than width. We choose to work with few good brands so we can be highly involved.
Detail
We are immensely detailed. We care about every word, every pixel & every connection we make.
Simple
Simple is clean. Simple is effortless. Simple is beautiful. We keep everything simple.
Inspire
We believe in inspiring every person we meet - to aspire, to dream and to be more than who they are.
Eco-conscious
We’re committed to limiting use of paper & avoiding any wastage. This helps us reduce our footprint.
Your Secret Weapon
Yellow Fishes was founded in Mumbai in 2013 with a singular belief: brands should be built to be aspired for, not just chosen from.
Over a decade later, that belief hasn't wavered. We've partnered with Tata, Godrej, Mahindra, Marico, and ambitious startups who share our impatience with ordinary. Senior strategists work directly on every project. No junior handoffs. No assembly lines.
Boutique by design. Uncompromising by nature.
Whether you're a startup with a unique idea or a corporate with vigour — we can be your secret weapon. Let's bring your idea to life, and make you rise above the noise.