Our Philosophy

 

Customers are complex and their behaviour is largely unpredictable. They aren’t governed by the Laws of Physics or Economics. Their choices are unexplainable. This is why “brands” are so powerful. If brands clearly express what they stand for, the customers would flock to the brands they associate with. We’re living in a world where brands are choosing the customers, and not the contra. Therefore, brands need to clearly articulate their purpose, vision and the impact they make.

At Yellow Fishes, we listen to people more than data; respect the values more than trends. We believe that only when brands are 'Aspirational’ — will they be remembered and admired. And every single brand we build, every communication we create, every pixel, every word - makes your customers aspire for your brand, only then do we sign our work. And this philosophy is inscribed in our esoteric name.

 


We're an Independent Branding & Design Consultancy.

 

Being Independent gives us freedom. It allows us to be agile without losing focus. It's difficult to replicate our passion. While others try to promise everything, we promise one thing. The most personal, cherished and human of all emotions — Aspiration. We build brands that your customers aspire for. Brands that the world can’t ignore.

We put a lot of work into making this look easy.


 

Our Values

 
Yellow Fishes Branding Agency Mumbai and Singapore Brand Strategy and Brand Design - About us - Our Brand Values - Passion

Passion

We believe passion is the strongest force. It is reflected in everything we do & every brand we build.

Focus

We value depth more than width. We choose to work with few good brands so we can be highly involved.

Detail

We are immensely detailed. We care about every word, every pixel & every connection we make.

 

Simple

Simple is clean. Simple is effortless. Simple is beautiful. We keep everything simple.

Inspire

We believe in inspiring every person we meet - to aspire, to dream and to be more than who they are.

Eco-conscious

We’re committed to limiting use of paper & avoiding any wastage. This helps us reduce our footprint.

Your Secret Weapon

 

Yellow Fishes has been working closely with some of the world’s most passionate startups and corporates for 10+ years. We’re your global resource, offering turnkey branding strategy and problem-solving design services. Whether you’re a startup with unique idea, or a corporate with vigour, we can be your Secret Weapon. Let’s bring your idea to life, and make you rise above the noise.