Customers are complex and not-so-easy to understand. We believe that customers are not governed by the Laws of Physics or Economics. Your Marketing spend is not directly proportionate to the market share. It is only a function of. And that's why Brands were created - so every brand could express its beliefs & personality; and customers could flock to the brands they associate with and make the right choice.
Our Story is Aspiration. A simple, powerful Human Desire. It guides us to be more, to do more and accomplish more. It is also the single-common denominator across all cultures and societies. We all want to keep moving up in life.
At YF, we listen to People more than Data; respect the Values more than Trends. We believe that only when Brands are 'Aspirational,' will they be remembered and admired. And every single Brand we build, every Communication we create, every Pixel, every Word - makes your customers aspire for your Brand, only then do we sign our work.
We put a lot of work into making this look easy.
We're an Independent Branding & Design Consultancy
Being Independent gives us freedom. It allows us to be agile without losing focus. It's difficult to replicate our Passion. While others try to promise everything, we promise one thing. The most Personal, Cherished and Human of all Emotions - Aspiration.
Values We live by
We believe Passion is the strongest force. It is reflected in everything we do & every Brand we build.
We value depth more than width. We choose to work with few good Brands so we can be highly involved.
We are immensely detailed. We care about every Word, every Pixel & every Connection we make.
Simple is clean. Simple is effortless. Simple is beautiful. We keep everything simple.
We believe in inspiring every person we meet - to Aspire, to Dream and to be more than who they are.
We’re committed to using Eco-friendly papers & avoiding any wastage. This helps us reduce our footprint.
Brand Artisan - Design
A communication & interior designer, who sees the world through a filter of typography. A trained singer and a passionate dancer. To befriend Madhumitha, all it takes is intellect and some waffles maybe.
Brand Artisan - Design
Sachi is passionate about branding and packaging. She’s from Mumbai and lives with her family. She’s an animal lover and lives a green life. No, she doesn’t have green hair!
Vivid imagination and bringing ideas to life using words are his forte. An MBA in making. Nilesh loves writing about life and romance. He believes he has more romance in his blood than haemoglobin. (Ahem Ahem!)
Brand Artisan - Marketing
Riya is workaholic marketeer, and a health-freak. She lives in Mumbai with her family. A practical and fun-loving person who is a dark horse for the brands she builds.
Chief Design Officer
Rakesh is a seasoned Graphic Designer, a Design-Lecturer and a true gentleman. His keen eyes, and a robust strategic design approach has helped numerous brands prosper. He lives in Mumbai with his family; is a keen Photographer and creates amazing Caricatures. Rakesh leads the design team & has bold vision for the brands he builds.
Founder & Chief Brand Strategist
Ashish leads the Agency, shaping your Brands as the Chief Brand Strategist. He has a Master’s Degree in Business Management from the University of Mumbai. He lives in Mumbai with his family; loves Driving, Photography, and is a Technology enthusiast. More than any of this, he eats, sleeps and breathes branding. Okay, maybe not sleep.