Services / Brand naming
Brand naming that finds a name worth owning
A name that means something, sticks in memory and is free to own. We find it through Let's Go Fishing!, our naming module.
Brand naming is the work of finding a name that means something, sticks in memory, and is free to own. Both legally and in the mind.
A name is the hardest thing to change later. Zomato meant nothing on day one. Now it means food delivery to a whole generation. Cred, Boat, Mamaearth and Swiggy started empty and filled with meaning over time. Bad names do the opposite. They describe too literally, or chase a trend, and trap the brand when it grows.
Naming in India has its own demands. A name has to travel across languages without an awkward meaning hiding in it. It has to be available in a crowded trademark register. It has to work for a customer in a Tier 2 town and an investor in a boardroom.
- Trademark readinessA view before you fall in love with a name.
- Cross-language checksAcross the markets you care about.
- Our own naming moduleLet's Go Fishing!, run for every naming project.
What you get
- A shortlist of namesWith the thinking behind each one.
- Linguistic and cultural checksFor the markets you care about.
- A view on trademark readinessSo you do not fall in love with a name you cannot own.
- A clear rationaleSomething you can take to your team or board.
Naming services we offer
Our naming module
Let's Go Fishing!
We cast into deep water, where meaning, memorability and market meet. The right name is rarely the first one you catch. It is the one that feels obvious only after you have found it. The module runs in stages, and you see the full method once we begin.
- MeaningWhat the name stands for.
- MemorabilityWhether people can say it, spell it and recall it.
- MarketWhether it is free to own, in law and in language.
Related services
Questions we hear
What makes a good brand name?
A good name means something, is easy to say and spell, sticks in memory and is free to own. It leaves room for the brand to grow rather than describing one product too literally.
Why is brand naming harder in India?
A name has to work across languages without an awkward meaning, stand out in a crowded trademark register, and make sense to a customer in a Tier 2 town as well as an investor in a boardroom.
What is Let's Go Fishing!?
It is our naming module. We cast into deep water, where meaning, memorability and market meet, and bring back names with the thinking behind each one. The module runs in stages. You see the full method when we begin.
Can you check whether a name is available as a trademark?
We give a view on trademark readiness, so you do not fall in love with a name you cannot own. A formal trademark search and filing is done by a trademark attorney.
Find the name worth owning.
Write to us with a line or two about your brand. We will tell you honestly where to start.
Message us about your brand