Brand Name: Poetry
Sector: Hotels & Restaurants
Brand Reach: India
Brand Identity Design
Brand Visual Expression
Ongoing Brand Building Support
Love & Cheesecake, an established pâtisserie in Mumbai partnered with us to help them establish a new romantic Bistro brand. Exceptional food and service formed the baseline for the brand. The visionaries behind the brand, had a profound respect for great food and the craft of cooking.
Drawing on initial discussions, brainstorming and customer interactions, we determined the Brand Personality as happy, chic, personal, romantic and minimal. Poetry, the name chosen for the Bistro implied the unique symphony of their food and passion behind it - whilst perfectly befitting its personality.
The name allowed the creative team to design a logo that was poetic and romantic in creative rendition. Both the name and the logo are highly evocative and lends high recall value.
The Brand Identity developed is strong, multi-dimensional expression that communicates its speciality in premium, artisanal desserts and also nouvelle European cuisine - delicate & light, characterised by artful presentation.
The Brand Vocabulary of pastel tones and soft nature elements like leaf, birdie and butterfly make Poetry a magical brand. The illustrations are intricate, artful, and intriguing.
These elements of Brand Identity came to life across the interiors, menus, and packaging - adding warmth; making the guests feel at home.
Poetry is another example of how a great Brand Identity can accelerate the growth of your brand. Poetry opened its first Bistro at Bandra in mid-2016. The second bistro is opened at Lower Parel and an upcoming one in Kala Ghoda.
Their growth story is a testament to the Brand's success.