BRAND IDENTITY ≠ LOGO

CUSTOMER RETENTION ≠ CUSTOMER LOYALTY

POSITIONING ≠ PROPOSITION

It's important to use the right words. It may be imperceptible, but it does matter to us. We've simplified everything-branding. Below, in our Branding Glossary, you will find our explanation of branding terms that are free of jargon and full of ingenuity.

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Unique Selling Proposition (USP)

A tangible feature, quality, quantity gains that a brand offers to its customers uniquely. All such things that are intended to benefit the customers and not offered by competition qualify to be called as USP.

Unsought Goods

The products that customers don’t normally think about and are not keen to buy. These products may require extensive marketing and need-generation campaigns.

Up-Market

A brand developed for customers that have large disposable income to purchase products / services that are relatively expensive.