BRAND IDENTITY ≠ LOGO

CUSTOMER RETENTION ≠ CUSTOMER LOYALTY

POSITIONING ≠ PROPOSITION

It's important to use the right words. It may be imperceptible, but it does matter to us. We've simplified everything-branding. Below, in our Branding Glossary, you will find our explanation of branding terms that are free of jargon and full of ingenuity.

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Objective

Specific, measurable target or a goal that a brand wants to achieve in a given period.

Offering

It is the sum total of a sales offer made by a company- including product, features, its packaging, warranties, services and terms of use.

Oligopoly

A market in which there are a very few sellers offering its products / services to a significantly large customer base (market size).