BRAND IDENTITY ≠ LOGO

CUSTOMER RETENTION ≠ CUSTOMER LOYALTY

POSITIONING ≠ PROPOSITION

It's important to use the right words. It may be imperceptible, but it does matter to us. We've simplified everything-branding. Below, in our Branding Glossary, you will find our explanation of branding terms that are free of jargon and full of ingenuity.

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Qualitative Research

A Qualitative Research is a method of inquiry in which the emphasis is on quality of information and does not require statistical / mathematical accuracy. This type of research helps in understanding human emotions, feelings and decision making.

Quantitative Research

A Quantitative Research is a method of inquiry in which the emphasis is on the quantity of information and requires statistical / mathematical accuracy. This involves use of polls and survey.