BRAND IDENTITY ≠ LOGO

CUSTOMER RETENTION ≠ CUSTOMER LOYALTY

POSITIONING ≠ PROPOSITION

It's important to use the right words. It may be imperceptible, but it does matter to us. We've simplified everything-branding. Below, in our Branding Glossary, you will find our explanation of branding terms that are free of jargon and full of ingenuity.

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Information Architecture

Systematic and intentional placement of information that creates order and clarity whilst communicating in the most effective manner.

Infotainment

Communication mediums or vehicles that communicate information and entertainment at the same time.

Ingredient Brand

A brand that offers its products/services/parts to contribute to something bigger which is consumer facing. More relevant in B2B.

Internal Branding

Efforts and processes that align internal employees with the vision and value proposition of the company and get inspired to move towards it confidently.