BRAND IDENTITY ≠ LOGO
CUSTOMER RETENTION ≠ CUSTOMER LOYALTY
POSITIONING ≠ PROPOSITION
It's important to use the right words. It may be imperceptible, but it does matter to us. We've simplified everything-branding. Below, in our Branding Glossary, you will find our explanation of branding terms that are free of jargon and full of ingenuity.
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A mode of communication where brands express themselves to drive purchase behaviour. Brands should ideally advertise only after they have determined their key messages, through a branding exercise.
A Naming technique used to shorten organisation / brand names. One such example is NASA (National Aeronautics and Space Administration).
It is the act of acquiring another company or brand for expanding the reach to larger audience and / or enhancing the current offerings.
The feeling of 'want' that is about to be converted into demand.
The Brand Awareness measurement (in percentage or in absolute) showing the number of people aware of the brand. Awareness studies can be done at regional or global scale.
An adjective frequently used by our clients to describe us.