BRAND IDENTITY ≠ LOGO
CUSTOMER RETENTION ≠ CUSTOMER LOYALTY
POSITIONING ≠ PROPOSITION
It's important to use the right words. It may be imperceptible, but it does matter to us. We've simplified everything-branding. Below, in our Branding Glossary, you will find our explanation of branding terms that are free of jargon and full of ingenuity.
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A person’s manner of living day-to-day life as depicted by activities, possessions, attitudes and behaviour. When we use the industry terminology “lifestyle brand”, it means the brand would complement to the person’s lifestyle.
When a brand extends its current offerings under the same brand name to provide variants, types, flavours etc.
When a customer develops trust in a product / service / brand, he becomes committed to purchasing the same brand again. Also check: Brand Loyalty
A trademark-able symbol, graphic, visual representation of an organisation that reflects beliefs and values of the organisation whilst enabling public recognition. A logo is part of Brand Identity but not the only thing that comprises it. Also check: Brand Identity