BRAND IDENTITY ≠ LOGO
CUSTOMER RETENTION ≠ CUSTOMER LOYALTY
POSITIONING ≠ PROPOSITION
It's important to use the right words. It may be imperceptible, but it does matter to us. We've simplified everything-branding. Below, in our Branding Glossary, you will find our explanation of branding terms that are free of jargon and full of ingenuity.
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A situation where a new product / service from a company steals market share of an existing product / service by the same company.
A catchy headline of a piece of communication.
Set of companies / brands that are serving the same customer set with a similar or better product / service in the same region.
The person who uses / consumes the goods or services himself, without passing it down the value chains.
Corporate Branding is the process of using a company’s name as the brand name to determine its Brand Strategy and manifest the same in design.
The person who purchases the goods or services, but not necessarily for personal use. He may pass it down the value chain by selling the product or service further with tweaking, value add done by him.