BRAND IDENTITY ≠ LOGO

CUSTOMER RETENTION ≠ CUSTOMER LOYALTY

POSITIONING ≠ PROPOSITION

It's important to use the right words. It may be imperceptible, but it does matter to us. We've simplified everything-branding. Below, in our Branding Glossary, you will find our explanation of branding terms that are free of jargon and full of ingenuity.

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Naming

The process of selecting an existing word, or creating new one that will identify a brand, product or service. There are numerous Naming Techniques available.

Need

These are basic necessities needed in order to live a comfortable life.

Niche Market

A small segment of the market as identified by a brand that will benefit from their product / service.

Nomenclature System

Naming methodology adopted by a company to name its various brands / products / services that illustrate the relationship between various sub-brands.