BRAND IDENTITY ≠ LOGO
CUSTOMER RETENTION ≠ CUSTOMER LOYALTY
POSITIONING ≠ PROPOSITION
It's important to use the right words. It may be imperceptible, but it does matter to us. We've simplified everything-branding. Below, in our Branding Glossary, you will find our explanation of branding terms that are free of jargon and full of ingenuity.
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A product that doesn’t carry a brand name OR a brand that has grown incredibly in its recall and refers to the entire category. The latter may often happen with the first mover’s advantage and / or high market penetration compared to competition.
A brand that has international presence, in all continents.
Graphic design is a specialised stream that involves information management, problem-solving, and communication by using elements such as type, colour, illustrations and images.
A low cost marketing strategy in which a brand advertises using unconventional methods are used to gain attention.