BRAND IDENTITY ≠ LOGO

CUSTOMER RETENTION ≠ CUSTOMER LOYALTY

POSITIONING ≠ PROPOSITION

It's important to use the right words. It may be imperceptible, but it does matter to us. We've simplified everything-branding. Below, in our Branding Glossary, you will find our explanation of branding terms that are free of jargon and full of ingenuity.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

Generic Brand

A product that doesn’t carry a brand name OR a brand that has grown incredibly in its recall and refers to the entire category. The latter may often happen with the first mover’s advantage and / or high market penetration compared to competition.

Global Brand

A brand that has international presence, in all continents.

Graphic Design

Graphic design is a specialised stream that involves information management, problem-solving, and communication by using elements such as type, colour, illustrations and images.

Guerrilla maketing

A low cost marketing strategy in which a brand advertises using unconventional methods are used to gain attention.