Branding Glossary
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It's important to use the right words. It may be imperceptible, but it does matter to us. We've simplified everything-branding. Below, in our Branding Glossary, you will find our explanation of branding terms that are free of jargon and full of ingenuity.
The design of pack format, its graphics, elements and visual hierarchy on a product brand. Also known as Package Design.
The degree of difference between customers’ perception of a brand and the brand owners’ intent of how their brand should be perceived.
An analysis of customer perception that identifies differences in how they perceive a brand versus its competition.
A well-regarded brand that holds more brand value than other well-known brands. This could also be seen as a brand selling expensive products / services from the customers’ side.
A display, kiosk, stand that stocks a product and provides additional information like features, benefits, etc.
Another term of point-of-purchase - A display, kiosk, stand that stocks a product and provides additional information like features, benefits, etc.
Brands that retailers and wholesalers create and sell, instead of selling brands from original manufacturers and suppliers in the supply chain.
Affect and influence, of sound on human emotions, feelings and behaviour.
