Logo Design

Logo Design

Your logo is your brand's signature, the mark that carries meaning across every medium. A logo is not decoration. It is compression. The entire weight of what your brand stands for, distilled into a single mark. Simple enough to remember. Distinctive enough to own. Built to last decades, not trends.

We design logos that don't explain your brand, they embody it.

Why Logo Design Matters

You encounter over 100 brands every day. Most disappear. A few stay with you — not because they shouted louder, but because their mark meant something. The bistro you drove past. The app you opened. The product you reached for. Before a single word was read, you made a judgement. Good or bad, that judgement began with a logo. First impressions are visual. And they compound over time into trust — or indifference.

What we deliver: Our Logo Design Services

Every logo we design begins with strategy. We don't start sketching until we understand what your brand truly stands for. We create logos for corporations launching new ventures, products entering crowded markets, and services that need to feel tangible. Whether it's your master brand or a sub-brand in your portfolio, the process is the same: excavate the truth first, then give it form.

 Our Logo Design services include:

- Corporate identity marks

- Product logos

- Service logos

- Variant & sub-brand logos

- Logo design research to ensure distinctiveness in your category.

Brand Management

A logo is born, but a brand is raised. We offer ongoing brand management — monitoring, guiding, and protecting your visual identity as it scales across touchpoints. Think of us as the lighthouse for your brand.

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Frequently Asked Questions

  • Professional logo design in Mumbai ranges widely — from ₹25,000 for basic freelance work to ₹5 lakhs+ for comprehensive identity systems. At Yellow Fishes, logo design typically starts at INR 1.50 lakhs. This reflects the strategic foundation we build before any design begins. Every engagement begins with a scoping conversation to understand your specific needs.

  • Logo design at Yellow Fishes takes 2-3 weeks. This includes strategic discovery, concept development, refinement rounds, and final artwork preparation. We don't rush craft — but we also don't waste time. If you need a comprehensive brand identity (strategy, visual identity, guidelines), that runs 8-12 weeks.

  • A Yellow Fishes logo design project includes our brand discovery questionnaire, multiple concept directions, refinement based on feedback, final logo in all required formats (print, digital, mono, colour), and basic usage guidelines. Comprehensive brand identity systems — including full visual identity and detailed brand guidelines — are available as extended engagements.

  • We're a boutique agency where senior strategists work directly on every project. No junior handoffs. We've designed logos for Tata, Godrej, Mahindra, Marico, and ambitious startups who refuse the ordinary. The common thread isn't company size — it's standards.

  • For early-stage startups with limited budgets, a skilled freelancer can work. But if your brand requires strategic thinking — understanding positioning, differentiation, and long-term scalability — an agency brings depth a freelancer typically cannot. At Yellow Fishes, every logo begins with strategy, not sketching.

  • Your logo is often the first interaction someone has with your brand. It shapes perception before a single word is read. A well-designed logo builds recognition, signals quality, and creates the foundation for all other brand expressions — from packaging to digital presence. It's not just a graphic; it's your brand's face.