Services / Logo design
Logo design that still feels right in twenty years
Every logo starts upstream, with what your brand stands for. Then we give that truth a form.
A logo is the mark that identifies your brand in a single glance. Done well, it carries the weight of everything you stand for. It is not decoration. It is compression.
We do not start sketching until we understand what your brand stands for. A logo drawn without strategy is just a shape someone liked. A logo built on strategy embodies the brand rather than merely labelling it.
A logo should look inevitable. As if it could never have been anything else. And it should still feel right in twenty years, when today's trends look dated.
- 2 to 3 weeksA logo on its own.
- 4 to 6 weeksA full brand identity.
- Strategy firstEvery logo here begins upstream.
What you get
- A considered set of conceptsRefined to one.
- Your primary logoThe mark itself.
- Variants for real lifeFrom app icon to signboard.
- Clear lockupsMark and name, arranged properly.
- Every file formatWhat your team and printers will ask for.
- Usage basicsHow to use it well.
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The next step
A logo opens the door to your brand. What lies behind it is the full brand identity.
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Questions we hear
What makes a good logo?
It is simple, distinct and tied to what the brand stands for. It works as an app icon and on a signboard, in colour and in one colour, and it still looks right years later.
Should logo design come before or after brand strategy?
After. Strategy tells the designer what the logo must express. Without it, the review becomes a debate about taste.
What is the difference between a logo and brand identity?
The logo is one mark. Brand identity is the full system around it: colour, type, imagery, graphic devices and guidelines.
Should I hire a logo design agency or a freelancer?
A freelancer can suit a simple mark with a clear brief. An agency suits brands that need strategy behind the mark, a full identity system, and a team that can carry the work into packaging, stationery and digital.
How long does logo design take?
A logo on its own can take 2 to 3 weeks. A full brand identity usually takes 4 to 6 weeks.
Make a mark that lasts.
Write to us with a line or two about your brand. We will tell you honestly where to start.
Message us about your brand