Services / Brand positioning
Brand positioning that claims open ground
We study your competitors, find the gap nobody holds, and give you one line to own it.
Brand positioning is the single place your brand owns in the customer's mind. It answers one question. Why you, and not them.
Strong positioning is a flag planted in one spot. Starbucks owns the third place, the spot between home and work. Asian Paints owns the home as self-expression. Volvo owned safety for forty years. None of them tried to stand everywhere.
Weak positioning hedges. It claims to be premium and affordable, traditional and modern, for everyone. A brand for everyone is remembered by no one.
- Up to 3 weeksA typical positioning project.
- One ideaOne statement you can repeat in a breath.
- Founder-ledMumbai, since 2013.
What you get
- A positioning statementOne you can repeat in one breath.
- A competitor mapWhere everyone sits, and where the open ground is.
- The one idea you will ownWritten in plain words.
- Messaging directionThe language that flows from the position.
- A team briefingSo agencies and staff say the same thing.
When positioning pays off
How we work
How we find the gap
Positioning is where your strategy meets the market. We read the competition first, then test every gap against what is true for you.
- Study the fieldWe map what every competitor claims, in their own words.
- Find the gapWe look for the claim nobody can honestly make.
- Test it against your truthThe gap must be real for your brand, not only empty.
- Write the positionOne statement, one idea, one line your team repeats.
Related services
Questions we hear
What is brand positioning?
Brand positioning is the single place your brand owns in the customer's mind. It answers one question: why you, and not them. A strong position is specific, true and different from what competitors claim.
What is the difference between positioning and brand strategy?
Positioning studies competitors and finds the open gap in your market. Brand strategy includes that work and adds your belief, promise, values and audience. Choose positioning when you only need the gap and the line to own it.
When should a brand reposition?
When you are launching into a crowded market, when every competitor makes the same promise in the same words, when your product is seen as too expensive or unfairly as second-rate, or when you have just started and the space is still yours to claim.
How long does brand positioning take?
Up to 3 weeks.
Can positioning be done without a rebrand?
Yes. Positioning is a decision about where you stand and what you say. It can change your messaging and campaigns without changing the logo. Some brands update the identity afterwards. It is not required.
Own one place in the market.
Write to us with a line or two about your brand. We will tell you honestly where to start.
Message us about your brand