Services / Brand voice and messaging
Brand voice that sounds like no one else
The words, the tone and the messages your whole team can repeat. So your brand is recognisable even with the logo removed.
Brand voice is how your brand sounds in words. Messaging is what it actually says. Together they make a brand recognisable even with the logo removed.
Amul has spoken in witty, topical one-liners for decades. You would know an Amul line without the butter girl beside it. Zomato turned a push notification into something people screenshot and share. Most brands have no voice at all. They sound careful, corporate and interchangeable.
Get it right and your emails, packaging copy, website and social posts all feel like they come from the same person. Get it wrong and a customer senses the seams, even if they cannot name what feels off.
- One voiceAcross email, packaging, web and social.
- Examples includedWhat to write, and what to avoid.
- Founder-ledMumbai, since 2013.
What you get
- Voice principlesHow your brand speaks, and why.
- Tone guidelinesThe voice that welcomes a customer is not the one that handles a complaint.
- A messaging hierarchySo everyone knows what to say first.
- Key phrases you ownLines that belong to your brand.
- Do and do not examplesSo the voice survives long after we have gone.
Why it matters
Consistency inspires trust.
Related services
Questions we hear
What is brand voice?
Brand voice is how your brand sounds in words: its tone, rhythm and choice of words. A strong voice makes a brand recognisable even with the logo removed.
What is the difference between voice and messaging?
Voice is how you sound. Messaging is what you say: the order of claims, from the first thing a customer should hear to the proof behind it.
Why does a brand need voice guidelines?
Guidelines let every writer, agency and team member sound like the same brand. They also save time, because fewer drafts get sent back.
Should voice come before the logo?
Strategy comes first. Voice and identity can then be developed together, so the words and the visuals feel like one brand.
Give your brand a voice.
Write to us with a line or two about your brand. We will tell you honestly where to start.
Message us about your brand