Brand Rejuvenation

, ,

4 Important Elements of Packaging Design

, ,
4 Important Elements of Packaging Design

Packaging is known to be the identity of a product. Packaging plays an important role educating the customer about the product; it’s also like having a direct interaction with the brand. The four main elements of packaging are…

, , ,

Evolution of Colours and their role in Brand Identity

, , ,
Evolution of Colours and their role in Brand Identity

Colours are known to have effects on a person’s psychological, physiological and sociological behaviour. Thus, colour is an important aspect while considering the brand identity system.

, ,

Brand strategy is the key to effective marketing.

, ,

Branding preceeds all marketing and communication. Infact, defining a brand should be the first step in any marketing strategy. To define a brand, a branding agency needs to study and understand the market dynamics, category trends and consumer behaviour...