Brand Rejuvenation

4 Important Elements of Packaging Design

4 Important Elements of Packaging Design

Packaging is known to be the identity of a product. Packaging plays an important role educating the customer about the product; it’s also like having a direct interaction with the brand. The four main elements of packaging are…

Evolution of Colours and their role in Brand Identity

Evolution of Colours and their role in Brand Identity

Colours are known to have effects on a person’s psychological, physiological and sociological behaviour. Thus, colour is an important aspect while considering the brand identity system.

Brand strategy is the key to effective marketing.

Branding preceeds all marketing and communication. Infact, defining a brand should be the first step in any marketing strategy. To define a brand, a branding agency needs to study and understand the market dynamics, category trends and consumer behaviour...