Brand Proposition

Auric Packaging Enhancement

We’ve worked with Auric for over 3 years now. We’ve partnered with the brand right from Brand Strategy, then crafting the Brand Name, Logo & Packaging Design. In the last 2 years, we have also been working on the Social Media Marketing & Performance Marketing.

We’ve been more than just a Branding Agency to Auric. We’re friends, and this partnership has been deeply enriching both at professional and personal levels.

The Brand Creation and launch has been successful in the Indian market. And the brand now is gearing up for its launch in the US. Since its launch in late 2018, Auric has been listening to the customer feedback and we’ve constantly improved the taste, and formulation of the drinks. Now, we are improving the packaging too.

The custom bottle shape is unique and ownable, and we will continue with it. The wrap-around sleeve label design has been simple and distinctive. While it always cued the Ayurvedic principle of being straight forward, we felt that it didn’t tell the customers much about the product.

auric new packaging design - yellowfishes branding agency in mumbai india

And thus, to establish truly establish the Ayurvedic conviviality, we are rejuvenating the packaging design of the sleeves. The most apparent changes are

1) Increase in size of Variant Names - easier to read on digital media,

2) More colour blocking - makes varianting stronger,

3) Addition of natural refreshing ingredients on the FOP, and

4) Making 1 strong claim of 14KCals - that is easy to remember.

You will start seeing this new packaging roll out in India, this week. We believe this new packaging design, that although subtle, will encourage more trials.

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Difference between Logo & Brand Identity

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Difference between Logo & Brand Identity

People often use Logo and Brand Identity loosely and interchangeably. Logo is not the same as Brand Identity, although they are very closely linked. Let us first understand what do these terms mean.

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Evolution of Colours and their role in Brand Identity

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Evolution of Colours and their role in Brand Identity

Colours are known to have effects on a person’s psychological, physiological and sociological behaviour. Thus, colour is an important aspect while considering the brand identity system.

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4 Questions that will make you rethink your brand strategy

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Brand Architecture

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Brand Architecture is an important strategic process in Brand Development. Brand Architecture, simply put, is the relationship between various Brands in an Organisation. It defines how should two Brands be related or be completely unrelated. Brand Architecture informs how should each Brand behave, how should they talk, what should they believe in and how do they Visually Express themselves. It maximises Visibility of every Brand in the Portfolio.

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Brand Expansion - How to make a local brand global?

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If you're reading this, our best guess is that your brand is doing well. Congratulations! And probably you're ready to grow outside the Geographical Limits - moving to another city, state, country or continent. This goes without saying that before finalising your next business location, you should have enough Customer and Market Understanding. And once you've finalised the location, you should be taking the following steps to make your brand a success in new markets.

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Recession and Brand Building — Put the pedal to the metal, when everyone else slows down.

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What is a brand? What is branding?

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‘Brand’ is perhaps the most overused word in today’s marketing & business vocabulary. You will most likely agree when I say that a brand is any product or service that is trademarked and/or is differentiated from its competition by virtue of name, symbol etc. Great! You are not wrong, but not completely right either. That is what ‘brand’ meant about 50 years ago, or may be 75 years!...