How Packaging Design Influences Buying Behaviour

Yellow Fishes

April 26, 2019

Brand Strategy, Brand Identity Design, logo design

A few days back, I visited a supermarket and was looking for my favourite brand of crisps. I walked around the dedicated aisle twice but couldn’t find them so I requested an assistant to help me with it…

Yellow Fishes

April 12, 2019

Brand Identity Design, Brand Strategy, logo design

Difference between Logo & Brand Identity

Yellow Fishes

April 12, 2019

Brand Identity Design, Brand Strategy, logo design

People often use Logo and Brand Identity loosely and interchangeably. Logo is not the same as Brand Identity, although they are very closely linked. Let us first understand what do these terms mean.

Yellow Fishes

April 5, 2019

Brand Identity Design, Brand Strategy, Brand Rejuvenation, Aspiration

Evolution of Colours and their role in Brand Identity

Yellow Fishes

April 5, 2019

Brand Identity Design, Brand Strategy, Brand Rejuvenation, Aspiration

Colours are known to have effects on a person’s psychological, physiological and sociological behaviour. Thus, colour is an important aspect while considering the brand identity system.

How Packaging Design Influences Buying Behaviour

Difference between Logo & Brand Identity

Evolution of Colours and their role in Brand Identity

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