Branding Strategy

The Art & Science of Logo Design

The Art & Science of Logo Design

In today’s visual world, your brand’s logo design can be all the difference between success and struggle of your brand. A logo is the face of your brand, if I ask you to imagine Nike what is the first thing that came to your mind? Their shoe? No, I’m sure for most of us, it's their iconic swoosh.
Such is the power of a logo!

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Difference between Logo & Brand Identity

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Difference between Logo & Brand Identity

People often use Logo and Brand Identity loosely and interchangeably. Logo is not the same as Brand Identity, although they are very closely linked. Let us first understand what do these terms mean.

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Brand strategy is the key to effective marketing.

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Branding preceeds all marketing and communication. Infact, defining a brand should be the first step in any marketing strategy. To define a brand, a branding agency needs to study and understand the market dynamics, category trends and consumer behaviour...