We’ve worked with Auric for over 3 years now. We’ve partnered with the brand right from Brand Strategy, then crafting the Brand Name, Logo & Packaging Design. In the last 2 years, we have also been working on the Social Media Marketing & Performance Marketing.
We’ve been more than just a Branding Agency to Auric. We’re friends, and this partnership has been deeply enriching both at professional and personal levels.
The Brand Creation and launch has been successful in the Indian market. And the brand now is gearing up for its launch in the US. Since its launch in late 2018, Auric has been listening to the customer feedback and we’ve constantly improved the taste, and formulation of the drinks. Now, we are improving the packaging too.
The custom bottle shape is unique and ownable, and we will continue with it. The wrap-around sleeve label design has been simple and distinctive. While it always cued the Ayurvedic principle of being straight forward, we felt that it didn’t tell the customers much about the product.
And thus, to establish truly establish the Ayurvedic conviviality, we are rejuvenating the packaging design of the sleeves. The most apparent changes are
1) Increase in size of Variant Names - easier to read on digital media,
2) More colour blocking - makes varianting stronger,
3) Addition of natural refreshing ingredients on the FOP, and
4) Making 1 strong claim of 14KCals - that is easy to remember.
You will start seeing this new packaging roll out in India, this week. We believe this new packaging design, that although subtle, will encourage more trials.
