You may wonder why does your company need a branding agency? You are doing just about fine, or better you could be surpassing expectations. So, why fix something when it is not broken? You shouldn’t. But, remember branding is as much about building as it is about fixing...
Brand strategy is the key to effective marketing.
What is a brand? What is branding?
‘Brand’ is perhaps the most overused word in today’s marketing & business vocabulary. You will most likely agree when I say that a brand is any product or service that is trademarked and/or is differentiated from its competition by virtue of name, symbol etc. Great! You are not wrong, but not completely right either. That is what ‘brand’ meant about 50 years ago, or may be 75 years!...