Brand Name: Benicio

Sector: Fashion & Retail

Brand Reach: India

 

Services:

Brand Strategy
Naming Strategy
Brand Naming - Let's Go Fishing Module
Logo Design
Brand Identity Design
Brand Messaging
Communication Design


Benicio is a new Men's Apparel brand for modern India. We guided the brand right from Brand Strategy, coining the right name, defining their story & messaging. Our association started by delving deep into the brand’s offering, and understanding its relevance to the new-age consumer. This was done through rigorous discussions, probing and questioning.

The Brand Story was pinned around inspiring confidence. Subsequently, we designed & managed our proprietary Naming Workshop - Let’s Go Fishing Module, with which we generated over 700 possible Brand Names.

Yellow Fishes Brand Strategy & Design firm Mumbai India One of the best branding agencies in India Benicio Apparel Branding Brand Naming Workshop
Yellow Fishes YF Branding Agencies in  Mumbai India Menswear Brand Apparel Branding Agency Benicio Brand Naming Workshop Exercise Brand Name Reveal

Benicio was chosen as the final name, meaning a confident, genuine man. The name is fundamental to the Brand Story and first step of differentiation. In a category where brands are fighting for same mindshare with similar positioning, it was very important for us to make the Brand Name stand out. The Brand Name shifts focus from homogenous experience to the emotional space.

We crafted the Visual Identity based on the Brand Personality. A simple, effective, yet incredibly detailed "B” symbol underlines the styling and personality of the brand.

Yellow Fishes YF Branding Agency Mumbai India Menswear Brand Apparel Branding Agency Benicio Brand Logo Design - Logo Reveal
Yellow Fishes YF Branding Agency Mumbai India Menswear Brand Apparel Branding Agency Benicio Brand Logo Design Logo Construction
Yellow Fishes YF Branding Agency Mumbai India Menswear Brand Apparel Branding Agency Benicio Brand Logo Design Primary Logo & Secondary Logo Design
Yellow Fishes YF Branding Agency Mumbai India Menswear Brand Apparel Branding Agency Benicio Brand Tshirt Branding
Yellow Fishes YF Branding Agency Mumbai India Menswear Brand Apparel Branding Agency Benicio Brand Shirt Tag Design
Yellow Fishes YF Branding Agency Mumbai India Menswear Brand Apparel Branding Agency Benicio Brand Tshirt Label Design
Yellow Fishes YF Branding Agency Mumbai India Menswear Brand Apparel Branding Agency Benicio Brand Logo flexibility dynamic logo

Building on the Brand Identity System, we helped Benicio maintain its distinctive presence across varied touch points. The Visual Identity helps distil its Brand Core to far-reaching consumer experiences. It is iconic and universal. It’s bold enough to make a statement, but flexible enough to appear on any material or surface.