Brand Name: Chef Solutions
Sector: Packaged Food & Beverages
Brand Reach: Asia & Europe
Brand Storytelling (Tone of Voice)
Brand Identity Design
Image Style Guide
Namosri Ventures Private Limited is a large Food-Marketing Group that works closely with chefs globally. Chef Solutions is their first fully-owned house-brand that offers food ingredients to chefs around the world. This progressive HoReCa brand is empowering the chefs to discover their culinary brilliance. The Brand Name itself is their strongest Promise.
Our team enjoyed building this brand that would appeal to discerning chefs and Michelin ones too. The Brand Identity is strong reflection of the Brand Positioning. Use of warm palette cues natural ingredients and puts the emphasis on taste. The logo reflects the Brand Positioning and ever-so-subtle speech bubble reflects the commitment to blogger board and CS community where chefs can discuss key issues and exchange knowledge. In our view, this will make the brand very successful. The Brand Values informed every expression of the brand – its Tone of Voice, Graphic Language, Photography Style and Colour Palette.
Chef Solutions Panko Bread Crumbs is the first product for Indian, European & Middle East markets. The brand is gearing up for more products in seasonings, marinades, frozen foods, staple foods, premixes, culinary sauces and various other food ingredients used everyday by chefs globally. This passionate brand is already making its mark across multiple continents.
“We worked with Yellow Fishes for developing our HoReCa brand “Chef Solutions” from scratch. They played a pivotal role in developing the brand’s core values, direction, logo, and packaging. Creating brand stickiness with consumers in a B2B environment is not easy; but we believe that the Brand Strategy & Personality defined by Yellow Fishes for “Chef Solutions” is so clear and astute; that it should keep us on course to establishing Chef Solutions as a leading name in the HoReCa segment.”
Managing Director – Namosri Ventures Pvt. Ltd.