Branding Strategy and Brand Design are two sides of the same coin.
Whether you’re looking at creating your new Brand, or rejuvenating an existing one, your Brand’s story is fundamental to both.
Using our proprietary tool - The Brand Anchor Model, we define the Brand Core
Makes your Brand stand out from the competition
Defining relationship between Masterbrand and Sub-Brands
Using our proprietary Naming tool - Let’s Go Fishing, we give the name your Brand deserves
Defining the Tone of Voice style and Key Messaging
Defining Visual Identity of your Brand to make it own-able across touchpoints
Creating Visual Identifiers for your Brand
Creating Packaging Design that reflects Brand Values
Manifesting Identity, Visual Expression, Tonality and Messaging that balances change and consistency
Building and Guiding your Brand