Brand Strategy

4 Important Elements of Packaging Design

4 Important Elements of Packaging Design

Packaging is known to be the identity of a product. Packaging plays an important role educating the customer about the product; it’s also like having a direct interaction with the brand. The four main elements of packaging are…

Difference between Logo & Brand Identity

Difference between Logo & Brand Identity

People often use Logo and Brand Identity loosely and interchangeably. Logo is not the same as Brand Identity, although they are very closely linked. Let us first understand what do these terms mean.

Evolution of Colours and their role in Brand Identity

Evolution of Colours and their role in Brand Identity

Colours are known to have effects on a person’s psychological, physiological and sociological behaviour. Thus, colour is an important aspect while considering the brand identity system.

Types of Emotional Benefits

Let’s start with an experiment. Melt a Toblerone and mould it into a slab. Ask a friend to taste it and observe their reaction. Most probably your friend will throw it at you and will be disgusted for having such a terrible taste in chocolate. And you would agree with him after you taste it yourself. That pops a question in my mind.

Why is Brand Personality important?

To understand the importance of Brand Personality, we have to first understand the meaning of Brand Personality. Imagine a Brand to be a Person. How would that Person behave? How would s/he speak? Whether that Person is well travelled or s/he seldom travels? What kind of car s/he would be driving? And clothes… how would s/he dress up? Brand Personality is the Human traits/Personality attached to a Brand.

4 Questions that will make you rethink your brand strategy

Your brand promise is the singular strong idea that your customers and employees can relate to. In the most ideal scenario, your established brand promise should connect meaningfully to all your stakeholders. Brand promise needn’t be articulated in words; it should be your way of business, delivered at every brand touchpoint. ...

Difference between Brand Strategy & Marketing Strategy

Many businesses often get confused about the difference between Brand Strategy & Marketing Strategy. And it is understandable because they are not mutually exclusive strategic concepts, but heavily intertwined. They are very interdependent, so much so that they define and inform the extent to which the other could go. Brand Strategy defines what the business stands for and how will it be relevant to its Customers

The 5 Golden Rules of Packaging Design

Packaging Design, also known as Package Design is very important element in your Brand Identity. A good Packaging can easily inspire trust and enable you to command premium for your products. Whether you're looking at creating a new Packaging Design or refreshing an existing one, here are 5 Golden Rules you should take into consideration.

Brand Architecture

Brand Architecture is an important strategic process in Brand Development. Brand Architecture, simply put, is the relationship between various Brands in an Organisation. It defines how should two Brands be related or be completely unrelated. Brand Architecture informs how should each Brand behave, how should they talk, what should they believe in and how do they Visually Express themselves. It maximises Visibility of every Brand in the Portfolio.

Brand Expansion - How to make a local brand global?

If you're reading this, our best guess is that your brand is doing well. Congratulations! And probably you're ready to grow outside the Geographical Limits - moving to another city, state, country or continent. This goes without saying that before finalising your next business location, you should have enough Customer and Market Understanding. And once you've finalised the location, you should be taking the following steps to make your brand a success in new markets.

Recession and Brand Building — Put the pedal to the metal, when everyone else slows down.

In a car race championship, if you're trailing behind and want to win the race, what do you think you can do? Nope, accelerating won't help, because you're already pushing your car to its limits and so are all others. So, how will you win? Well, you can. Read on to find out how...

Brand Association - Why do we associate with a Brand?

When you interact with products, be it your morning coffee to what phone are you using, how do you feel about it? You walk into a Starbucks for coffee or own an iPhone is because you want to be associated with these brands. They make you feel in a certain way. You trust them and its image appeals to you, it matches or exceeds your expectations and it doesn’t let you down...